Goal

Consolidate hundreds of independently run international pages into a global brand social strategy and presence that ensured brand consistency and enabled scalable spend and measurement. Leverage performance media through the new brand ecosystem to fill classes around the world. 

Approach 

Design overarching social aesthetic adapted to local markets and languages through a global brand page structure. Develop beautiful and thought-provoking social content intended to intrigue, inspire, and drive measurable class-registrations across hundreds of local markets. Implement sophisticated performance driven paid-social strategy to effeciently scale impact.

Impact

7x↓

Decreased CPA

8x

Increased Conversion

5x

New Conversion

500

Assets Boosted