The Challenge

Launch a new direct-to-consumer jewellery line out of an existing global diamond business, with no existing consumer data and high product-run requirements.  

The Approach

We developed an entire conversion suite from prospecting content and multi-product conversion-ads through landing pages and email-flow. Our creative ranged from 3-D modelled jewellery in video and static link ads and carousels, to fully produced lifestyle content shot on the streets of New York City. Sophisticated performance-media targeted the modern millennial woman, driving awareness, building generating website traffic that pushed consumers down-funnel.

THE IMPACT

We drove 87% increase in site traffic

61% more efficient CPC

164% increase in CTR