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Morilee

The Challenge

Drive awareness and excitement around a business that for decades had been sold exclusively through retailers, with low brand recognition and no consumer data. Generate in-store demand. 

Our Approach

Inspire brides-to-be with creative, informative, and beautiful content. Champion the "real bride" with our "Dress Come True" through authentic and impactful storytelling. Be first-to-market Implementing creative technologies and ad strategies not yet seen in the bridal space.

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