Morilee
The Challenge
Drive awareness and excitement around a business that for decades had been sold exclusively through retailers, with low brand recognition and no consumer data. Generate in-store demand.
Our Approach
Inspire brides-to-be with creative, informative, and beautiful content. Champion the "real bride" with our "Dress Come True" through authentic and impactful storytelling. Be first-to-market Implementing creative technologies and ad strategies not yet seen in the bridal space.